NASCAR has emerged from its status as a largely regional phenomenon to become the second largest spectator sport in the United States. This paper analyzes NASCAR television events as ritual celebrations of a distinct ideology. The paper traces NASCAR?s development within the socio-cultural milieu of the mid-to-late 20th-century American South. Prerace coverage is treated as a prime opportunity to encode race events within a mythological discourse. It is argued that prerace telecasts seek to discursively construct NASCAR events as ritual celebrations of laissez-faire economics, ultra-conservative cultural values, and fervent nationalism.
As the 2006 NASCAR Nextel Cup Season fades into the past, Electronic Arts is still going strong with NASCAR 07 for the Microsoft Xbox. Last year?s title succeeded in capturing the spirit of the high-speed sport while providing marked improvements over its predecessor. The game included all-new?teammate? controls and vastly improved vehicle handling. By comparison, NASCAR 07 feels far more like a meager roster update than a fresh title to the franchise. In some ways, the game even takes the franchise several steps backwards. Long time fans will be hard pressed to find any real noticeable improvements.
The sport of NASCAR is different than any other sport and the competition in NASCAR lies within the individual race track themselves. Sponsors and fans must choose which race they want to sponsor and participate in. Location is a key factor for fans, and sponsors are looking for the highest number of fans that will see their advertisements.
What is more, the nascar racing schedule has been considered heaven-sent by most stock car racing enthusiasts. This is simply because it keeps them posted about the all-year events taking place on the racing tracks. By checking it out, you will right away know the sudden changes if ever there should be one. In that way, you are updated about the postponement or suspension of a certain event and competition.
The last part of a NASCAR car is that of safety devices. These are used to help reduce crash impact and make the driver safer. Roof flaps to reduce lift, seat belts and windshields made of polycarbonate materials are important for a NASCAR car. A fuel tank should also have a plastic inside layer and a hard steel layer on the outside with foam in between the protect it.
The first official NASCAR race was held at Charlotte Speedway, North Carolina, on June 19, 1949. The winner of this race was a driver named Jim Roper. As more and more NASCAR races were held, Mr. France gradually improved upon the initial rules and regulations, adding provisions for safety equipment, and a complete list of allowable modifications for each of the three racing divisions: Modified, Roadster, and Strictly Stock. Over the years, these would evolve into the racing series which we know today.
Allison joined the NASCAR Cup series in 1968 after having won close to 400 short-track races. He started 242 races during his 20-year NASCAR career. He won 10 races, 17 poles and finished in the top ten 115 times. Allison also was the 1970 Indianapolis 500 rookie of the year.
Select a client for NASCAR sponsorship. Note the benefits of sponsorship for both NASCAR and the client, what will be accomplished? You must explain in detail and relating to NASCAR’s goals, why you chose that client.
You are to research NASCAR in order to be able to offer a sponsorship to the company that fits best. As you learn more about NASCAR’s sponsorship affiliations, keep in mind that the following: The bank has branches in 4 northeastern states; The Internet company is a small auction site specializing in sports memorabilia; The cell phone company sells phones and plans with walkie-talkie and messaging features; the apparel retailer is a chain that is found in most major malls around the country.